Monday
|
Tuesday
|
Wednesday
|
Thursday
|
Friday
|
1
10:30 PM - 12:00 AM
|
||||
4
|
5
8:30 PM - 9:30 PM
10:30 PM - 11:30 PM
11:30 PM - 12:30 AM
|
6
|
7
9:30 PM - 10:30 PM
|
8
8:30 PM - 9:30 PM
9:00 PM - 10:00 PM
|
11
|
12
9:00 PM - 10:00 PM
|
13
12:00 AM - 1:00 AM
9:30 PM - 10:30 PM
|
14
12:00 AM - 1:00 AM
9:30 PM - 10:30 PM
11:30 PM - 12:30 AM
|
15
12:00 AM - 1:00 AM
8:30 PM - 9:30 PM
|
18
|
19
8:30 PM - 9:30 PM
10:30 PM - 11:30 PM
|
20
12:00 AM - 1:00 AM
9:30 PM - 10:30 PM
|
21
12:00 AM - 12:30 AM
11:30 PM - 12:30 AM
11:30 PM - 12:30 AM
|
22
|
25
|
26
9:00 PM - 10:00 PM
|
27
|
28
12:00 AM - 2:00 AM
9:30 PM - 10:30 PM
11:30 PM - 12:30 AM
|
29
12:00 AM - 1:00 AM
|
Thursday, May 31, 2012
Demos & Tech Tips: Live Webcast Schedule-June 2012
Creo Customer: Box Making Design Magic
Creo Customer: Box Making Design Magic
Designers at System Group took on an interesting task: design a machine that will “know” how to create the perfect-sized box for a product. It’s an ideal invention for companies like Amazon that package and ship a lot of different-sized stuff.
Founded in 1970 and located in Italy, System Group first specialized in creating machinery that decorated ceramic tiles and automated end-of-line storage systems. They quickly became known for streamlining packaging processes in the logistics, electronics, photovoltaic technology and packaging sectors.
And that’s how we get to 2012 and a machine that “thinks” about how to package products efficiently – before the product even arrives at the warehouse. The Freebox™ solves the packaging hiccup and mess involved in making boxes to fit different-sized items.
Willy Wonka would definitely be jealous of the Freebox which can operate independently for hours on end without oompah-loompahs to make the magic happen. Essentially, a person inputs the size information for any product ahead of time – from tiny flower pots to large computers, and then this machine the size of a living room spits out a box perfectly sized for it.
Since there is no residual cardboard left to throw away, System Group boasts raw material savings of 40% from the Freebox.
Creating a machine with zero cardboard waste was just one of System Group’s design challenges.
They wanted to avoid exorbitant R&D costs too. In this episode of the Product Design Show, Allison and Vince show more about how System Group hurdled these and other design challenges using Creo Parametric.
Tuesday, May 8, 2012
Aesthetics and Concept Design
Aesthetics and Concept Design
Last week, I was chatting with Develop3D’s Al Deanabout the Freestyle tool in Creo Parametric, when he asked me whether I’d rather drive a Tesla or a Ferrari… Wait, maybe I missed a few steps there. Actually, we were talking about the importance of aesthetics in product design, and the relationship between form and function.
I proposed that there’s a lot of hype around “revolutionary” product design – the first smartphone, the first hands-free gaming device, the first consumer applicable hybrid car… And let’s be honest, that hype is, for the most part, well warranted. Revolutionary design changes industries – it changes lives. But that level of innovation is also statistically very rare, and often means a substantial investment of time and resources in ideas that may never make it to the shelves. In my view, where the real battles for consumer mind share are being fought is in “evolutionary” design – incremental improvements, big or small, to existing products.
How does this tie in to what our products look like? Let’s get back to the smartphone example. The first smartphones were revolutionary – and functionality was front and center. Consumers tend to be a bit more forgiving about aesthetics when it comes to revolutionary design (want a starker example? Think back to early “mobile” phones…and their bags). But what was revolutionary quickly becomes evolutionary – manufacturers capitalize on their initial development effort through new versions and iterations of an existing product type. Think about how many smartphone options we have today – the average consumer would be hard pressed to explain the functionality differences between the multitude of options in any given cellular provider’s store. And sure, while you can argue the point that there ARE differences in functionality, I would counter that they are not significant enough to drive the majority of consumer choices. Admit it, you bought that phone because it looks cool.
I will admit that “looking cool” isn’t only about aesthetics – there’s also brand association and what it means to use a certain product. At this stage of the conversation, Al started ranting about “corporate types who drive massive trucks but hire someone else to change their light bulbs” (I may be paraphrasing)…and I realized we were way off topic. But the point remains that looks are a big part of brand association, even when there are other factors at play. How something looks has a big part in how something makes you feel – which this Product Design Show does a nice job of highlighting. And when you reach competitive parity in functionality, looks become pretty important.
So if you’ve accepted the premise that looks are a key part of design, especially evolutionary design, in the consumer market – how different is the non-consumer market? Al sent me this picture of a stylized forklift. Does how your warehouse looks affect how your customers perceive you? How they perceive the products you produce? There’s a reason that when I walk the floor of the Digital Factory at Hannover Messe, I’m surrounded by smooth-surfaced orange factory robots swaying to German techno. There’s a reason that when choosing between comparable options, that you might buy a better looking forklift, especially if it does everything a forklift should do. There’s a reason that the Maserati repair shop has floors that are cleaner than my kitchen table (this is just about where we got to discussing fantasy sports car preferences).
The moral of the story is that aesthetics, whether you’re making smartphones or forklifts, are more important to design than ever before. How a product looks isn’t something that can be left to an afterthought. If you’re an engineer, thinking about concepts, you need to give a higher priority to aesthetics then you would in the past – even if you don’t have an industrial designer on staff. And why fast, agile tools for freeform surfacing, like the Freestyle capability in Creo Parametric, are so important to concept design.
If you want to explore more topics related to concept design, check out the new Concept Design Resource Center at http://www.ptc.com/solutions/concept-design/
Labels:
Adroitec Engineering Solutions,
Creo,
proe,
ptc
Monday, April 30, 2012
Introducing Creo Parametric 2.0
Paul Sagar, Director of Product Management for Creo Parametric at PTC, introduces his personal highlights of Creo Parametric 2.0 and demonstrates key new capabilities in freestyle, sketching, sheet metal design, assembly, and the Creo Flexible Modeling
Creo 2.0 Doubles Design Productivity, Delivers Conceptual Design Gains and Modular Assembly
Creo 1.0 provided nine integrated purpose-built tools that enabled a much broader design contribution across the enterprise. Creo 2.0 takes another leap forward by delivering user interface enhancements that double design productivity for Pro/ENGINEER users, apps that substantially improve the conceptual design process, and a new role-specific app supporting modular product assembly.
User interface advancements. The large numbers of Pro/ENGINEER Wildfire 5.0 users, or those on earlier versions can achieve dramatic productivity improvements with the Creo ribbon user interface which makes it easier and quicker to find functions and reduces the number of clicks required to accomplish any task. The ribbon user interface logically categorizes functions on tabs according to the tasks they are associated with.
One of the coolest capabilities is Freestyle, included in Creo Parametric, listen to Paul Sagar, Product Management director, explain.
Head-to-head comparisons for eight of the most common CAD activities show that design productivity is doubled with the Creo 2.0 interface compared to Pro/ENGINEER Wildfire 5.0. Specifically, 3D annotation is 50 percent faster and measuring time is reduced by 80 percent, along with many other time efficiency improvements.
“Users find Creo Parametric easier to use than Pro/ENGINEER Wildfire 5.0 by a long shot,” says Damián Castillo, CAD & administration manager at Hensley Industries. “Especially the reworked workflows in common areas like sketching, part modeling, assembly modeling, sheet metal, and drawing – it’s really increased design productivity.”
Improving the conceptual design process. Creo 2.0 also delivers substantial improvements in conceptual modeling, the earliest phase of the product development process where critical decisions are made that determine product performance and cost with respect to competitors.
Creo Direct, introduced with Creo 1.0, enables users who are not experienced with parametric modeling constraints to create a model or change an existing model and move models back and forth between Creo Direct and Creo Parametric. With the Creo 2.0 release, Creo Direct can be used to create and edit assemblies rather than just individual components.
Many users prefer to work in 2D during the conceptual design phase. For example, when designing turbines and other rotary machinery, the third dimension may add unnecessary complications during the conceptual design phase because most designers prefer to work with a 2D profile at this stage. Creo Layout enables users to quickly create detailed 2D design concepts and easily make large unforeseen changes to the model without having to worry about parametric constraints.
Users can import a variety of 2D CAD file types, sketch and modify 2D geometry, organize information with groups, tags and structure, and add dimensions, notes and tables. Within the 2D environment, you can quickly explore design alternatives and migrate a concept to 3D when ready. You can create the 2D design as the basis for a 3D model, then continue to work in 2D after the 3D model has been created. Any changes made in 2D are reflected in 3D after regeneration.
Creo Sketch, which was previously introduced on the PC with Creo 1.0, is now available on the Mac platform with Creo 2.0. Creo Sketch is a freehand drawing tool that can produce line drawings and bitmapped art that can be easily transferred to Creo as 2D geometry and used as the basis for design geometry.
Modular product assembly. Finally, Creo 2.0 introduces Creo Options Modeler, a new role-specific app that enables users to create or validate modular product assemblies in 3D in the early stages of the design cycle. For example, each different style of bicycle frame interacts with the other parts in the assembly in a common manner. The seat tube connects to the rear junction of the frame, the seat attaches to the seat tube, etc.
Normally, a manual process that can take a considerable amount of time is required to position all the different parts to each bike frame. Creo Options Modeler can save huge amounts of time by enabling the designer to define general rules to assemble each module and then automatically assembling each assembly based on these rules.
As a member of the Creo product family, Creo Options Modeler seamlessly leverages and shares data with other Creo apps and with other people involved in the design process, generating dramatic improvements in detailed design and downstream process productivity.
Creo Options Modeler also contributes to the AnyBOM Assembly Technology vision which will give teams the power and scalability to create, validate and reuse information for modular product architectures.
Creo 2.0 provides major improvements in design productivity across the board while offering important new capabilities for conceptual design and modular product assembly.
Subscribe to:
Posts (Atom)