Titan Rocks the Wristwatch with PTC Creo
Titan watches are classy. With hundreds of models in the Titan catalog, you can find fine timepieces with gold bands, pearl inlays, and even carbon fiber dials. But don’t let that fool you. If you’re among India’s urban youth, Titan wants you to know that its watches are also very cool.
Titan’s Fastrack sub-brand features some of the company’s most aggressive and unconventional designs. Inspired by heavy metal music, Fastrack wrist gear is modeled after electric guitars, snare drums, and motorcycles.
As such, it was probably just a matter of time before somebody thought, “How can we make a watch out of a skull and crossbones?”
Luckily, PTC Creo was there to help.
Titan engineers use the scalable interoperable suite of product design software to create the sporty and funky looks that are essential to the Fastrack brand. They also use it to ensure manufacturability. For example, for the skull watch, designers used the advanced surfacing and assembly features in PTC Creo to split the model into a number of pieces, outsource individual components, and then re-assemble them again a single piece—without compromising the concept and or price.
Here are a few other benefits of PTC Creo the company noted on the skull project:
- Easily visualized concept designs in 3D.
- Effectively incorporated last-minute alterations to the final design.
- Saved time by working on dispersed team—e.g., easily outsourcing the skull plate.
“Fastrack watches call for innovative, complex designs combining creative potential and adaptability for manufacturing,” says Abhilash KS, technical designer. “PTC Creo helped us take a major leap in attaining our targets within optimum time.”
The business results are impressive too, the Titan watch portfolio owns over 60% of the Indian domestic market, with the Titan Design Studio designing 500 new watch designs every year, and over 13 million watches being sold annually, achieving $1.6B in sales.
You can find out more about the Titan watch company (part of TATA industries) by watching the following video – from time stamp 1.37, the company is introduced.
Ref: See more at: http://creo.ptc.com/2013/11/20/titan-rocks-the-wristwatch-with-ptc-creo/#sthash.Wy3ZGcpb.dpuf
